Prepared for NewLeaf Recovery Services
Creative Partner · May 22, 2026
A Partnership Proposal

Building NewLeaf's
digital front door
with the same care
you bring every patient.

A phased plan to meet the people in your community who are searching for help — and bring them through your door before the bus campaign launches July 1, 2026.

Prepared for
Tamesha Porter
Practice
NewLeaf Recovery Services
Phase 1 Investment
$15,500
Time to soft launch
2 weeks
Downtown Lansing, Michigan — with care, on purpose — Confidential
02 · The one page that travels

If your CFO or partner reads only this page, here's the deal.

Five paragraphs. Built to be printed, forwarded, and defended when we're not in the room.

01

What you're launching

NewLeaf Recovery Services — an outpatient Suboxone treatment practice in downtown Lansing, with your license and Medicaid approval already in place. Your CATA bus campaign goes live July 1, 2026. The website is the bridge between someone reading the ad on a Lansing bus at 7 a.m. — and your front desk.

02

What we're proposing

A phased partnership that builds that bridge: website, patient-facing content, local search foundation, and Google Business Profile — designed around your patients, not our services. Sage green, cream, soft neutrals. Wellness-focused, not cold and clinical — in your own words.

03

How it's staged

Now — Foundation. Site & presence (Phase 1, this proposal). Soon — Operations. CRM, email/SMS marketing, intake automation (separate proposal next week). Later — Growth. Paid acquisition + longer strategy (future proposal). Each phase pays for itself.

04

The investment

Phase 1 is a $15,500 investment, paid across three milestones, with a soft launch in two weeks and full launch before the bus campaign. Conservative year-one return is a multiplier on the bus campaign — we'll show you the math three ways below.

05

The next step

One reply, one kickoff call, and we begin. Discovery questionnaire and brand moodboard in your inbox within seven days of signature. Everything else in this document exists to make the math, the method, and the partnership easy to defend.

03 · In your own words

Suboxone — they're typically people that want to get better. NewLeaf is going to be way more upscale, classier.

Tamesha Porter, owner · In our May 20 meeting

Your stated launch target
50–60/mo
Patients per month within the first few months of opening — your realistic number, your words. The website is one of several channels that get you there.
Bus campaign deadline
Jul 1
CATA bus campaign launches across ~50 buses in the Lansing area. The site has to be live before then so the ads have somewhere to send people.
Soft launch target
2weeks
“Coming soon” landing + 5 priority pages + intake form + QR codes ready for the bus campaign — live within two weeks of signature.
04 · The Lansing MAT reality

The market is crowded.
The market is also weak.

A real read of the Lansing MAT competitive landscape, pulled from the same enterprise search-data platforms the largest agencies use, plus Google Maps, on May 20. Nine local operators show up across the five searches that matter. Only one has both real reviews and a competent website.

Local pack operators
9clinics
Show up across 5 SUD searches in Lansing metro
Strongest competitor reviews
26reviews
BHG Lansing — the highest-rated local clinic has just 26
Top-page opportunity
71%
Of the first page of Google for Lansing MAT searches is held by out-of-state telehealth and directories — open lane for a real local clinic

Who's actually in the conversation

Three groups dominate: a national chain with a real local pack presence (BHG), two national telehealth brands ranking #1 organic for Lansing terms without a Michigan address (Bicycle Health, Workit Health), and a handful of small local operators that are either methadone-focused, review-light, or both.

  • Dominant, methadone BHG Lansing Treatment Center 4.0★, 26 reviews. National chain, weak interior photos, methadone-line dynamics that turn off Suboxone-seeking patients.
  • Newest local Victory Clinical Services 3.9★, 15 reviews. Opened 2025 — your stated primary competitor. They're growing fast, but they're not Suboxone-only.
  • National telehealth Workit Health / Bicycle Health Rank #1 organic for “Suboxone clinic Lansing MI” from out of state — templated city pages, no real Michigan presence. Beatable on local proof.
  • No real website Mid-Michigan Recovery Services 4.3★, 8 reviews, GBP-only. Zero measurable organic traffic — running on Medicaid network referrals and word of mouth.
  • Gap you fill NewLeaf Recovery Services Suboxone-only, accepts both Medicaid and commercial insurance, clinician-staffed, locally owned, upscale and wellness-focused — a clean, ownable lane.
→
The CATA bus campaign launches July 1, 2026. Ads send patients somewhere — the site has to be live and ready to convert before that date, or you spend ad dollars without an asset to catch the traffic.

Sources: enterprise search-data platforms (DataForSEO Labs), Google Maps competitive crawl, SAMHSA Mid-Michigan treatment-seeking benchmarks, and competitor domain analysis — pulled May 20–21, 2026. Conservative throughout — methodology cited in appendix.

05 · What makes NewLeaf different

We do the work it takes
to make NewLeaf findable —
by patients and by Google.

Four positioning strengths we'll amplify across every page, the content, and your Google presence. The healthcare practices that get found do this work. The ones that don't, don't.

i.

Suboxone-only, not methadone

You named this in our meeting: Suboxone patients are typically people who want to get better. Methadone-clinic dynamics — 6 a.m. lines, daily-dose visits, weight-gain complaints, security concerns — don't apply here. That's a completely different clinical and emotional experience to design around.

How we amplify it: Treatment-journey content that mirrors a prescription-based care model, not a clinic-line model. “What to expect” copy that lowers the friction of asking for help.
ii.

Same-week intake, not three-week waitlists

Established Lansing competitors have waiting lists. People in recovery don't wait three weeks — they relapse, or they go elsewhere. Even the newest competitor (Victory) is already constrained. Your launch capacity is your biggest near-term advantage.

How we amplify it: Visible intake timing on every page. “Available this week” surfaces in GBP and Map Pack. Clear “what happens after you fill the form” flow.
iii.

Medicaid and commercial — not cash-pay-only boutique

You take Medicaid AND commercial insurance — not the cash-pay-only model the boutique competitors run. That serves two distinct patient populations: Medicaid-covered MAT-seekers the national telehealth brands ignore, AND patients with strong commercial coverage looking for an upscale, dignified treatment experience. Building content + intake that welcomes both is the most underweighted asset in the local market.

How we amplify it: “What we accept” page in plain language. Insurance-specific entry points for both Medicaid and major commercial carriers.
iv.

Healthcare operator, not first-time founder

You already run Safe Haven Assisted Living (4 facilities), Haven Home Care (100+ in-home clients), and an Adult Day Center. NewLeaf isn't your first healthcare business — it's your fourth. Patients and referrers can feel that operator credibility. Jackson is next; this is the first of multiple locations.

How we amplify it: Founder-led “About” section that names the operator track record without trading on the other brands.
06 · Our approach

We earn the role of guide
by sounding like one.

Three things separate this work from a typical agency engagement. None of them are awards.

i. Sequence

The right order, every time

First we make sure your site turns visitors into inquiries. Then we get you ranking on Google's standard search. Then we get you cited by the AI search engines patients are starting to use — ChatGPT, Perplexity, Google AI Overviews. Reversing that order is the most common reason agency engagements fail. We don't guess; we sequence.

ii. Depth

Research most agencies skip

We pull real competitive data, real keyword volumes, and real patient-search behavior from enterprise data platforms — before we write a single page. Most agencies skip this and guess. We make the research the foundation. That's the difference between a site that ranks and a site that exists.

iii. Standard

Audit trail, every decision

Every page, every word, every line of code passes a documented quality layer. You can ask why we made a call six months from now and we can show you the answer. No black boxes.

What you won't see in this engagement

A team to manageOne point of contact for every piece of work. You work with the owner directly — no account managers, no handoff chains.
A logo wallHealthcare confidentiality and the wrong-industry trap. We'd rather earn your trust through how we work than through who else we've worked with.
A black boxEvery decision documented. Every choice defensible. If a result looks off six months in, we can show you the rationale and adjust.
07 · The phased plan

The full runway —
not just what you buy today.

A year-long view so you can see where this is going. You are only committing to Phase 1 in this document. Phases 2 and 3 are previewed here because the plan should be honest about them.

01
Phase 1 · Foundation
Foundation
Now → 6 weeks
The bridge to your front desk. Website, patient-facing content, search foundation, and Google Business Profile — ready before your bus campaign launches.
  • Website (Track A) — 21 pages, responsive
  • Content & brand voice (Track B) — 21 pages of copy
  • SEO foundation (Track C) — 8 workstreams
  • Google Business Profile (Track D) — setup & review playbook
  • QR codes for bus campaign + storefront
Proposed today
Why now Every week without a discoverable presence is bus campaign dollars landing on a coming-soon page instead of an intake form.
02
Phase 2 · Operations
Operations
Month 2 → 4
When inquiry volume hits what your front desk can absorb by hand. CRM, intake automation, email + SMS marketing, follow-up flows. We discussed this in our meeting.
  • GoHighLevel CRM setup
  • Patient intake automation
  • Email + SMS lead-nurture sequences
  • Missed-call text-back + follow-up flows
Separate proposal next week
Coming next week You'll receive a dedicated proposal for the CRM and marketing operations layer in the next 7 days. Separate decision, separate timeline, separate price.
03
Phase 3 · Growth
Growth
Month 5+ (when ready)
Paid acquisition becomes the highest- ROI channel for MAT clinics — once LegitScript certification clears. We don't shortcut that gate.
  • LegitScript application support (~$1,995–2,995/yr)
  • Google Ads campaigns (post-certification)
  • Ongoing SEO optimization
  • Quarterly strategic review
Future proposal
The gate LegitScript certification is required by Google + Meta for addiction-treatment ads. Apply Month 1–2, review Month 3–4, ads launch Month 5–6. Not a Day 1 decision.
i. Each phase justifies its own ROI Phase 1 has to make money even if you never buy Phases 2 or 3. We don't sell loss leaders.
ii. Each phase de-risks the next By the time we propose Phase 2, you've seen us deliver Phase 1. Trust compounds; risk drops.
iii. Triggers are external, not sales-driven The market tells you when to move, not us. Bus campaign drives Phase 1. Inquiry volume triggers Phase 2. LegitScript gates Phase 3.
08 · What you're buying today

Phase 1, in four tracks.
Every line earns its keep.

We pair every deliverable with the patient outcome it produces. Read the right-hand column — that's where this becomes NewLeaf's plan, not a generic SOW.

A
Track A

Website

The patient's first touch.
  • 21-page Wix Studio build, mobile + tablet + desktop responsive
  • Treatment-journey navigation matching your care model
  • Online intake forms ready to integrate with your EHR (EHR = BHave or equivalent)
  • QR codes for bus campaign + storefront window
  • Analytics install (GA4, Google Tag Manager, Microsoft Clarity) — HIPAA-aware
  • SEO technical foundation (sitemap, schema, meta tags, robots.txt)
  • Performance baseline (Core Web Vitals targets, mobile-first)
  • 30 days of post-launch revision window
Why this matters for NewLeaf Your bus campaign sends people to a phone screen between 9 p.m. and 2 a.m. — when MAT-seekers actually search. Your site has to load fast, look serious, and answer the three questions every patient asks before they call.
B
Track B

Content & brand voice

Speaks like Tamesha.
  • Brand voice guide (clinical, warm, upscale, wellness-focused — your words)
  • 21 pages of patient-facing copy matched to the Track A sitemap
  • People-first language audit — never “addicts” or “users”
  • FAQ + insurance copy at 6th-grade reading level
  • Team page copy: bios for you + physicians + counselors
  • Careers page copy
  • Quarterly content refresh playbook (you can run it in-house)
Why this matters for NewLeaf The competitors who outrank you today sound like hospital websites — cold, clinical, distant. Your site sounding like a real human clinician operator is the moat — and it's a moat that compounds with every search.
C
Track C

SEO foundation

How patients find you on Google.
  • Eight-workstream technical & on-page SEO buildout
  • Local schema + healthcare structured data (MedicalBusiness + LocalBusiness)
  • Topic clusters built around MAT-intent searches
  • Internal linking architecture for the treatment journey
  • Business listings (50–75 directories) — submitted at launch
  • Monthly performance & ranking report
Why this matters for NewLeaf The first page of Google for “Lansing MAT” is currently held by national telehealth brands and directories. There's an open lane for a real local clinic to own its category. We're going to put you in it.
D
Track D

Google Business Profile

How Lansing finds you on Maps.
  • GBP setup + verification at your downtown Lansing address
  • Service categories & attribute optimization
  • Photo direction (interior, exterior, team, intake space)
  • Review-response playbook (HIPAA-aware language)
  • Review-velocity program design (50+ reviews target Year 1)
  • Monthly Q&A monitoring + map-pack tracking
Why this matters for NewLeaf The strongest local competitor (BHG) has 26 reviews. The local-pack average is 14. 50 real 5-star reviews at launch puts you ahead of the entire Lansing-grown segment within 6–9 months. GBP is the cheapest, highest-leverage lever in this plan.

Included in $15,500 Phase 1

  • All 4 tracks above (A through D)
  • 21 pages of design + content + SEO + GBP
  • 2-week soft launch + 6-week full launch
  • 30 days of post-launch revisions
  • Analytics, technical SEO, performance, accessibility built to standard
  • Project management + QA layer across all tracks

Not included — quoted separately if desired

  • Full ADA / WCAG 2.2 AA audit + legal remediation
  • Deep HIPAA tracking review (full BAA + tracker audit)
  • Spanish translation (full site)
  • Additional service-area pages (Holt, East Lansing, Hastings, etc.)
  • Custom photography or video shoot
  • Phase 2 (CRM, automations, email/SMS) — separate proposal next week
  • Phase 3 (Google Ads + LegitScript) — future proposal

What we need from you

About 6 hours of your time across the engagement — planned so it doesn't crowd out clinical or business work.

  • Kickoff call (60 min)Week 1 — alignment on voice, sitemap, design direction
  • Brand voice workshop (60 min)Week 1 — we listen more than we talk
  • Content reviews (30 min × 4)Weeks 2–5 — review and approve drafts
  • Design checkpoint (45 min)Week 3 — first design pass review
  • Launch readiness (45 min)Week 5 — final QA + go/no-go

Optional add-ons — available on request

ADA / WCAG 2.2 AA full audit + remediation Independent accessibility audit + legal-grade remediation. Recommended for healthcare. Quoted on request
Deep HIPAA tracking review Full audit of every form + tracker for PHI-leakage risk. Goes beyond the HIPAA-aware setup included in Phase 1. Quoted on request
Spanish translation Full site translation to serve Lansing's Spanish-speaking MAT-seeking population. Quoted on request
Additional service-area pages Per-city pages for Holt, East Lansing, St. Johns, Hastings, Charlotte, Grand Ledge. Quoted on request
Custom photography Half-day or full-day shoot at the clinic once it's open. Interior, team, intake space. Quoted on request
09 · What Phase 1 returns

The math, three ways.
Conservative is the floor.

We don't promise the stretch case. We deliver the conservative case and let the other two happen on their own. Toggle to see how each scenario flows through the funnel.

Important context: these numbers reflect what the website + GBP + organic search contribute on their own. Your CATA bus campaign, physicians arriving with their own patient lists, word-of-mouth referrals, and walk-ins from the downtown bus-station location are additional on top — and likely larger in your first 6 months than what the site contributes by itself. The website is the multiplier, not the engine.
Reachable searches
~50
Lansing-metro MAT-intent searches we can win, per month, by Month 6.
Visits to NewLeaf
~20
Click-through from organic + Maps, monthly.
Inquiries
~4
Form submits + phone calls, monthly.
Consults booked
~3
Roughly 60–75% of inquiries convert to a consult.
Enrolled patients
~2
New patients/month from organic + GBP alone.
12-month organic revenue
$9,600
Net new revenue from website-driven patients alone. Bus campaign + physician patient lists + walk-ins add on top.
Payback period
~16 mo
From organic alone. Combined with bus campaign + practice growth, payback compresses meaningfully.
Year-2 compounding
$28,800
Organic SEO assets compound. Year 2 doesn't require additional Phase 1 investment.

Assumptions. Conservative case assumes Google Maps top-3 ranking by Month 6 and organic search captures ~12% of reachable Lansing-metro MAT search demand. Per-patient revenue averaged at $400/month recurring (weighted toward Medicaid for conservatism; commercial-insurance patients trend higher), 8-month treatment course. Local search demand verified via enterprise search-data platforms (Lansing metro pull, May 21 2026). Real numbers vary; we report monthly so the model stays honest. This is a conservative read on the website's standalone contribution — not your total practice growth.

10 · The road past Phase 1

Where this goes —
without asking you to commit today.

We share these so the partnership feels like a beginning, not a transaction. You are not signing up for them now.

02
Month 2 → 4

Operations — CRM + email/SMS marketing

GoHighLevel CRM, an intake-flow automation built around your clinical process, lead-nurture sequences for warm-but-not-yet-ready inquiries, and email + SMS marketing for active and past patients. Frees your front desk for the calls that need a human.

Coming next week: You'll receive a dedicated proposal for the CRM and marketing operations layer within 7 days. Separate decision, separate timeline, separate price — so the website choice today isn't tangled up with the operations choice.

03
Month 5+

Growth — Google Ads, post-LegitScript

Once LegitScript certification clears, paid acquisition becomes the highest-ROI channel for MAT clinics. We've built the campaign architecture before; we know the compliance pitfalls; we don't shortcut the gate.

The gate: LegitScript application starts in Month 1–2, review takes Month 3–4, ads launch Month 5–6. The wait is the protection. We don't run unauthorized ads.

04
Year 1+

Future locations — Jackson is next

You mentioned Jackson as your next location. The patterns, systems, content templates, and SEO foundation we build for NewLeaf Lansing become the launch kit for every location after. Second locations launch faster and cheaper because the architecture is already proven.

The advantage: Second-location builds typically run 40–60% of the cost of the first. We'll have everything ready for the Jackson launch when you're ready.

11 · Investment & terms

Phase 1, all-in.
No surprises after signature.

$15,500.00
What this includes

All four tracks (Website, Content, SEO, GBP), the 21-page Wix Studio build, six calendar weeks of work, soft launch in two weeks, and 30 days of post-launch optimization. One price, paid across three milestones.

What it does not include: Phase 2 (CRM + marketing, quoted separately next week), Phase 3 (Google Ads, future proposal), legal review (recommended; you engage your own attorney), third-party software licenses you'll own directly.

Itemized by Track

  • Track A · Website Wix Studio build, 21 pages, responsive, analytics, SEO technical, forms, QR codes
    $6,000
  • Track B · Content & voice 21 pages + brand voice guide + people-first language audit
    $4,500
  • Track C · SEO foundation 8-workstream technical + on-page + listings + monthly reporting
    $3,500
  • Track D · Google Business Profile Setup, photo direction, review playbook, Q&A monitoring
    $1,500
  • Total — Phase 1
    $15,500

Payment schedule

  • On signature Deposit · unlocks kickoff $5,500
  • Soft launch Week 2 · on go-live of 5 priority pages $5,000
  • Full launch Week 6 · site fully live $5,000

Timeline

  • Week 1 Discovery, brand voice, sitemap
  • Week 2 Soft launch: coming soon + 5 priority pages + intake form + QR codes
  • Week 3–5 Remaining 16 pages built, content + SEO complete
  • Week 6 Full launch + GBP go-live — before bus campaign
Pricing held for 30 days from proposal date. Includes two rounds of revision per deliverable; additional rounds billed at $185/hr. All deliverables are NewLeaf's property at project close. The CATA bus campaign launching July 1, 2026 is the immovable deadline driving the timeline.
12 · The ask

One reply.
One kickoff call.
We begin.

That's the entire decision. Everything in this document was built so the answer to this page is easy — whether it's yes today, yes after a question, or "let's talk Tuesday."

I'm ready — send the agreement Questions first? Let's talk

The week after you say yes.

  • Day 1 Kickoff call scheduled (60 min). Discovery questionnaire in your inbox.
  • Day 3 Brand voice workshop. We listen more than we talk.
  • Day 5 Initial sitemap & design moodboard for review.
  • Day 7 Soft-launch build begins. Phase 2 proposal arrives separately.
Appendix A · Methodology

How we sequence the work.

We build in a fixed order because the order matters. Reversing it — doing SEO before conversion, or paid traffic before organic foundation — is the most common reason agency engagements underperform. Here's the discipline.

First

Conversion before anything else

A site that turns 3 of every 100 visitors into inquiries is worth more than a site that gets twice the traffic and turns only 1 of 100. We get the page structure, the calls-to-action, and the patient flow right before we send traffic at it.

Then

Google ranking, then traffic

Technical foundation, content architecture, and local schema all come after the site is built to receive the people we'll send. Ranking a leaky page is wasted effort.

Last

AI search optimization & paid

Getting cited by ChatGPT, Perplexity, and Google AI Overviews (and running paid ads, when LegitScript clears) are multipliers, not foundations. We never start here, and we never skip what comes before.

The audit trail

Every decision in this build is documented — the brief, the alternatives we considered, the call we made, and why. Six months from now if a result looks off, we can show you the rationale and adjust. No black boxes.

Before launch — your legal review

We are not attorneys. We do not provide legal advice, compliance certifications, or sign-off on whether your site meets regulatory requirements. Legal review is your responsibility, on your timeline, with counsel of your choosing.

What we WILL do
  • Build to known HIPAA, ADA, and addiction-treatment marketing best practices
  • Configure analytics + form tracking to minimize PHI-leakage risk
  • Use people-first language and avoid marketing claims that create regulatory risk
  • Provide your attorney a complete review package — every form, every tracker, every page of copy
What we STRONGLY recommend
  • Engage an attorney to review for federal 42 CFR Part 2, SAMHSA marketing guidance, Michigan addiction-treatment rules, and HIPAA tracking compliance
  • Note: your existing healthcare attorney for Safe Haven may not specialize in addiction-treatment marketing — different regulatory regime
  • If you need a referral, we can recommend qualified treatment-marketing counsel
  • Typical cost: $500–2,500 depending on counsel choice. Paid directly to your attorney.
Appendix B · Questions, answered

Things you'd ask if we were sitting across from you.

Can you actually have the site live before the bus campaign launches July 1?
Yes — that's why we structured Phase 1 as a soft launch in two weeks (coming soon + 5 priority pages + intake form + QR codes) and a full launch over the following four weeks. Soft launch gives the bus campaign somewhere to send people from day one; full launch hits before the campaign matures. The two-week target is the hard one; we lock it in at signature.
What if I'm not happy with the work mid-build?
Every milestone has a checkpoint review before we move forward. If something's not landing, we course-correct before the next phase — not after launch. The deposit is non-refundable; the soft-launch and full-launch payments are not paid until you sign off. That's how we keep skin in the game on our side.
Do you do work for our competitors?
No. We sign a Lansing-metro MAT exclusivity for the duration of this engagement and twelve months after. You're not paying for a playbook we'll hand to the clinic down the road.
Who actually does the work? Is anything outsourced?
You work with the owner directly — one point of contact for every decision, every deliverable, every question. We pair that direct relationship with research-grade data, structured frameworks, and modern tooling to produce output most agencies can't match at any price point. Project management, design direction, content strategy, and client communication all stay with us — not handed off to account managers or anonymous contractors.
What's the difference between this and using Wix on my own?
Wix on your own gets you a presence in a weekend. It does not get you found on Google, doesn't speak to MAT-seekers in their language, doesn't pass HIPAA review of its tracking, doesn't carry treatment-marketing compliance signals, and won't be ready before your bus campaign launches. You can absolutely DIY — it just won't move patients through your door before July 1. This proposal is for the version that does.
What happens if my EHR (BHave) isn't ready by launch?
The intake form launches with name + phone + email only (the HIPAA-safe minimum). When BHave or your chosen EHR is ready, we swap in the full intake flow with a text/email auto-response that sends patients the EHR's secure form. No PHI flows through the website itself either way.
What happens if LegitScript takes longer than expected?
The Phase 1 ROI projections in this document assume zero paid traffic. LegitScript timing only affects Phase 3. If it slips, the foundation we build here keeps compounding through organic search, GBP, the bus campaign, and word of mouth — you're not stuck.
Can my attorney review the contract before I sign?
Of course. The full agreement accompanies this proposal — happy to redline with your counsel. The 30-day pricing hold gives you time to do it properly without pressure.
What's the one thing most likely to make this fail?
Honest answer: your time. The brand voice and content accuracy require you in the room for kickoff, brand workshop, and content review. We've designed the engagement so this is roughly 6 hours of your time across six weeks. If you can't give us that, we should not work together — the site will sound like every other clinic.
What about cross-marketing with my other businesses (Safe Haven, Haven Home Care)?
You drew a clean line in our meeting: NewLeaf is a deliberately separate brand. We respect that completely. NewLeaf's site, voice, branding, and audience targeting are independent from your geriatric care lines. Nothing on the NewLeaf site references your other businesses without your explicit say-so.