Prepared for NewLeaf Recovery Services

Creative Partner · May 22, 2026

A Partnership Proposal

Building NewLeaf's
digital front door
with the same care
you bring every patient.

A phased plan to meet the people in your community who are searching for help — and bring them through your door before the bus campaign launches July 1, 2026.

Prepared for: Tamesha Porter
Practice: NewLeaf Recovery Services
Phase 1 Investment: $12,000
Time to soft launch: 2 weeks

02 · The one page that travels

If your CFO or partner reads only this page, here's the deal.

Five paragraphs. Built to be printed, forwarded, and defended when we're not in the room.

What you're launching

NewLeaf Recovery Services — an outpatient Suboxone treatment practice in downtown Lansing, with your license and Medicaid approval already in place. Your CATA bus campaign goes live July 1, 2026. The website is the bridge between someone reading the ad on a Lansing bus at 7 a.m. — and your front desk.

What we're proposing

A phased partnership that builds that bridge: website, patient-facing content, local search foundation, and Google Business Profile — designed around your patients, not our services. Sage green, cream, soft neutrals. Wellness-focused, not cold and clinical — in your own words.

How it's staged

Now — Foundation. Site & presence (Phase 1, this proposal). Soon — Operations. CRM, email/SMS marketing, intake automation (separate proposal next week). Later — Growth. Paid acquisition + longer strategy (future proposal). Each phase pays for itself.

The investment

Phase 1 is a $12,000 investment, paid across three milestones, with a soft launch in two weeks and full launch before the bus campaign. An optional Business Listings & Data Aggregator Add-on ($1,450) is available to accelerate local visibility — her separate decision. Conservative year-one return is a multiplier on the bus campaign; we'll show you the math three ways below.

The next step

One reply, one kickoff call, and we begin. Discovery questionnaire and brand moodboard in your inbox within seven days of signature. Everything else in this document exists to make the math, the method, and the partnership easy to defend.

03 · In your own words

Suboxone — they're typically people that want to get better. NewLeaf is going to be way more upscale, classier.

Tamesha Porter, owner · In our May 20 meeting

Your stated launch target

50–60/mo

Patients per month within the first few months of opening — your realistic number, your words. The website is one of several channels that get you there.

Bus campaign deadline

Jul 1

CATA bus campaign launches across ~50 buses in the Lansing area. The site has to be live before then so the ads have somewhere to send people.

Soft launch target

2weeks

“Coming soon” landing + 5 priority pages + intake form + QR codes ready for the bus campaign — live within two weeks of signature.

04 · The Lansing MAT reality

The market is crowded.
The market is also weak.

A real read of the Lansing MAT competitive landscape, pulled from the same enterprise search-data platforms the largest agencies use, plus Google Maps, on May 20. Nine local operators show up across the five searches that matter. Only one has both real reviews and a competent website.

Local pack operators

9clinics

Show up across 5 SUD searches in Lansing metro

Strongest competitor reviews

26reviews

BHG Lansing — the highest-rated local clinic has just 26

Top-page opportunity

71%

Of the first page of Google for Lansing MAT searches is held by out-of-state telehealth and directories — open lane for a real local clinic

Who's actually in the conversation

Three groups dominate: a national chain with a real local pack presence (BHG), two national telehealth brands ranking #1 organic for Lansing terms without a Michigan address (Bicycle Health, Workit Health), and a handful of small local operators that are either methadone-focused, review-light, or both.

Dominant, methadone BHG Lansing Treatment Center 4.0★, 26 reviews. National chain, weak interior photos, methadone-line dynamics that turn off Suboxone-seeking patients.
Newest local Victory Clinical Services 3.9★, 15 reviews. Opened 2025 — your stated primary competitor. They're growing fast, but they're not Suboxone-only.
National telehealth Workit Health / Bicycle Health Rank #1 organic for “Suboxone clinic Lansing MI” from out of state — templated city pages, no real Michigan presence. Beatable on local proof.
No real website Mid-Michigan Recovery Services 4.3★, 8 reviews, GBP-only. Zero measurable organic traffic — running on Medicaid network referrals and word of mouth.
Gap you fill NewLeaf Recovery Services Suboxone-only, accepts both Medicaid and commercial insurance, clinician-staffed, locally owned, upscale and wellness-focused — a clean, ownable lane.

Sources: enterprise search-data platforms (DataForSEO Labs), Google Maps competitive crawl, SAMHSA Mid-Michigan treatment-seeking benchmarks, and competitor domain analysis — pulled May 20–21, 2026. Conservative throughout — methodology cited in appendix.

05 · What makes NewLeaf different

We do the work it takes
to make NewLeaf findable —
by patients and by Google.

Four positioning strengths we'll amplify across every page, the content, and your Google presence. The healthcare practices that get found do this work. The ones that don't, don't.

Suboxone-only, not methadone

You named this in our meeting: Suboxone patients are typically people who want to get better. Methadone-clinic dynamics — 6 a.m. lines, daily-dose visits, weight-gain complaints, security concerns — don't apply here. That's a completely different clinical and emotional experience to design around.

How we amplify it: Treatment-journey content that mirrors a prescription-based care model, not a clinic-line model. “What to expect” copy that lowers the friction of asking for help.

ii.

Same-week intake, not three-week waitlists

Established Lansing competitors have waiting lists. People in recovery don't wait three weeks — they relapse, or they go elsewhere. Even the newest competitor (Victory) is already constrained. Your launch capacity is your biggest near-term advantage.

How we amplify it: Visible intake timing on every page. “Available this week” surfaces in GBP and Map Pack. Clear “what happens after you fill the form” flow.

iii.

Medicaid and commercial — not cash-pay-only boutique

You take Medicaid AND commercial insurance — not the cash-pay-only model the boutique competitors run. That serves two distinct patient populations: Medicaid-covered MAT-seekers the national telehealth brands ignore, AND patients with strong commercial coverage looking for an upscale, dignified treatment experience. Building content + intake that welcomes both is the most underweighted asset in the local market.

How we amplify it: “What we accept” page in plain language. Insurance-specific entry points for both Medicaid and major commercial carriers.

iv.

Healthcare operator, not first-time founder

You already run Safe Haven Assisted Living (4 facilities), Haven Home Care (100+ in-home clients), and an Adult Day Center. NewLeaf isn't your first healthcare business — it's your fourth. Patients and referrers can feel that operator credibility. Jackson is next; this is the first of multiple locations.

How we amplify it: Founder-led “About” section that names the operator track record without trading on the other brands.

06 · Our approach

We earn the role of guide
by sounding like one.

Three things separate this work from a typical agency engagement. None of them are awards.

i. Sequence

The right order, every time

First we make sure your site turns visitors into inquiries. Then we get you ranking on Google's standard search. Then we get you cited by the AI search engines patients are starting to use — ChatGPT, Perplexity, Google AI Overviews. Reversing that order is the most common reason agency engagements fail. We don't guess; we sequence.

ii. Depth

Research most agencies skip

We pull real competitive data, real keyword volumes, and real patient-search behavior from enterprise data platforms — before we write a single page. Most agencies skip this and guess. We make the research the foundation. That's the difference between a site that ranks and a site that exists.

iii. Standard

Audit trail, every decision

Every page, every word, every line of code passes a documented quality layer. You can ask why we made a call six months from now and we can show you the answer. No black boxes.

What you won't see in this engagement

A team to manageOne point of contact for every piece of work. You work with the owner directly — no account managers, no handoff chains.

Surprise costs mid-buildEvery line item is in this proposal. If something genuinely changes scope, we quote it before we touch it — no "oh that's extra" emails halfway through.

A black boxEvery decision documented. Every choice defensible. If a result looks off six months in, we can show you the rationale and adjust.

07 · Our work & proof

What we've built. What we've earned.
What clients say.

Live engagements you can open in another tab — plus the credentials we don't put on a logo wall and the reviews we didn't write ourselves.

Live engagements

Jumpstart 2 Recovery Recovery services · Grand Rapids, MI jumpstart2recovery.com →

Jumpstart 2 Recovery Therapy website preview

Jumpstart 2 Recovery · Therapy Mental health services arm · Active Google Ads campaign therapy.jumpstart2recovery.com →

Audiology Center of Charlotte website preview

Audiology Center of Charlotte Audiology medical practice · Charlotte & Eaton Rapids, MI audiologycenterofcharlotte.com →

Word of Truth and Hope Domestic violence services & women's empowerment wordoftruthandhope.org →

Credentials & recognition

Platform

Wix Legend Partner

Top 1% of Wix partners worldwide — the highest tier Wix awards based on build quality, design excellence, and client outcomes.

Recognition

Top Marketing Agency · Lansing

Voted Top Marketing Agency on Yelp in Lansing, Michigan — three consecutive years (2024, 2025, 2026).

What clients say

Real reviews from real clients — pulled live from our public review profile. Refreshes automatically.

08 · The phased plan

The full runway —
not just what you buy today.

A year-long view so you can see where this is going. You are only committing to Phase 1 in this document. Phases 2 and 3 are previewed here because the plan should be honest about them.

Phase 1 · Foundation

Foundation

Now → 6 weeks

The bridge to your front desk. Website, patient-facing content, search foundation, and Google Business Profile — ready before your bus campaign launches.

Website (Track A) — 20 designed pages + 12-city service-area system, fully responsive
Content & brand voice (Track B) — all pages of patient-facing copy
Google Business Profile (Track C) — setup & review playbook
On-page + technical SEO baked into the site build
QR codes for bus campaign + storefront

Proposed today

Why now Every week without a discoverable presence is bus campaign dollars landing on a coming-soon page instead of an intake form.

Phase 2 · Operations

Operations

Month 2 → 4

When inquiry volume hits what your front desk can absorb by hand. CRM, intake automation, email + SMS marketing, follow-up flows. We discussed this in our meeting.

Creative Partner CRM setup (our HIPAA-aware platform)
Patient intake automation
Email + SMS lead-nurture sequences
Missed-call text-back + follow-up flows

Separate proposal next week

Coming next week You'll receive a dedicated proposal for the CRM and marketing operations layer in the next 7 days. Separate decision, separate timeline, separate price.

Phase 3 · Growth

Growth

Month 5+ (when ready)

Paid acquisition becomes the highest- ROI channel for MAT clinics — once LegitScript certification clears. We don't shortcut that gate.

LegitScript application support (~$1,995–2,995/yr)
Google Ads campaigns (post-certification)
Ongoing SEO optimization
Quarterly strategic review

Future proposal

The gate LegitScript certification is required by Google + Meta for addiction-treatment ads. Apply Month 1–2, review Month 3–4, ads launch Month 5–6. Not a Day 1 decision.

i. Each phase justifies its own ROI Phase 1 has to make money even if you never buy Phases 2 or 3. We don't sell loss leaders.

ii. Each phase de-risks the next By the time we propose Phase 2, you've seen us deliver Phase 1. Trust compounds; risk drops.

iii. Triggers are external, not sales-driven The market tells you when to move, not us. Bus campaign drives Phase 1. Inquiry volume triggers Phase 2. LegitScript gates Phase 3.

09 · What you're buying today

Phase 1, in three tracks.
Every line earns its keep.

We pair every deliverable with the patient outcome it produces. Read the right-hand column — that's where this becomes NewLeaf's plan, not a generic SOW.

Track A

Website

The patient's first touch.

20 designed pages built on your choice of platform — Wix Studio (familiar from your other businesses) or Webflow (slightly stronger technical SEO out of the box). We'll recommend at kickoff based on your team's preference. Mobile + tablet + desktop responsive.
Service-area system covering 12 cities (Holt, East Lansing, Dimondale, Waverly, DeWitt, Bath, Grand Ledge, Haslett, Okemos, St. Johns, Charlotte, Hastings) — one shared design template, 12 individually-indexable URLs, scalable to additional cities later without new design work.
6 compliance/footer pages: Notice of Privacy Practices (HIPAA), 42 CFR Part 2 Confidentiality, Good Faith Estimate (No Surprises Act), Patient Bill of Rights, Terms of Use, Privacy Policy.
Treatment-journey navigation matching your care model
Online intake forms ready to integrate with your EHR (EHR = BHave or equivalent)
QR codes for bus campaign + storefront window
Analytics install (GA4, Google Tag Manager, Microsoft Clarity) — HIPAA-aware
SEO technical foundation (sitemap, schema, meta tags, robots.txt)
Performance baseline (Core Web Vitals targets, mobile-first)
30 days of post-launch revision window

Why this matters for NewLeaf Your bus campaign sends people to a phone screen between 9 p.m. and 2 a.m. — when MAT-seekers actually search. Your site has to load fast, look serious, and answer the three questions every patient asks before they call.

Track B

Content & brand voice

Speaks like Tamesha.

Brand voice guide (clinical, warm, upscale, wellness-focused — your words)
Patient-facing copy for all 20 designed pages + per-city content for the 12 service-area locations (60%+ unique per city to satisfy Google duplicate-content rules)
People-first language audit — never “addicts” or “users”
FAQ + insurance copy at 6th-grade reading level
Team page copy: bios for you + physicians + counselors
Careers page copy
Quarterly content refresh playbook (you can run it in-house)

Why this matters for NewLeaf The competitors who outrank you today sound like hospital websites — cold, clinical, distant. Your site sounding like a real human clinician operator is the moat — and it's a moat that compounds with every search.

Track C

Google Business Profile

How Lansing finds you on Maps.

GBP setup + verification at your downtown Lansing address
Service categories & attribute optimization
Photo direction (interior, exterior, team, intake space)
Review-response playbook (HIPAA-aware language)
Review-velocity program design (50+ reviews target Year 1)
Monthly Q&A monitoring + map-pack tracking

Why this matters for NewLeaf The strongest local competitor (BHG) has 26 reviews. The local-pack average is 14. 50 real 5-star reviews at launch puts you ahead of the entire Lansing-grown segment within 6–9 months. GBP is the cheapest, highest-leverage lever in this plan.

Included in $12,000 Phase 1

All 4 tracks above (A through D)
20 designed pages + 12-city service-area system, all content + on-page SEO + GBP
2-week soft launch + 6-week full launch
30 days of post-launch revisions
Analytics, technical SEO, performance, accessibility built to standard
Project management + QA layer across all tracks

Not included — quoted separately if desired

Full ADA / WCAG 2.2 AA audit + legal remediation
Deep HIPAA tracking review (full BAA + tracker audit)
Spanish translation (full site)
Additional service-area pages (Holt, East Lansing, Hastings, etc.)
Custom photography or video shoot
Phase 2 (CRM, automations, email/SMS) — separate proposal next week
Phase 3 (Google Ads + LegitScript) — future proposal

What we need from you

About 6 hours of your time across the engagement — planned so it doesn't crowd out clinical or business work.

Kickoff call (60 min)Week 1 — alignment on voice, sitemap, design direction
Brand voice workshop (60 min)Week 1 — we listen more than we talk
Content reviews (30 min × 4)Weeks 2–5 — review and approve drafts
Design checkpoint (45 min)Week 3 — first design pass review
Launch readiness (45 min)Week 5 — final QA + go/no-go

Optional add-ons — available on request

ADA / WCAG 2.2 AA full audit + remediation	Independent accessibility audit + legal-grade remediation. Recommended for healthcare.	Quoted on request
Deep HIPAA tracking review	Full audit of every form + tracker for PHI-leakage risk. Goes beyond the HIPAA-aware setup included in Phase 1.	Quoted on request
Spanish translation	Full site translation to serve Lansing's Spanish-speaking MAT-seeking population.	Quoted on request
Additional service-area pages	Per-city pages for Holt, East Lansing, St. Johns, Hastings, Charlotte, Grand Ledge.	Quoted on request
Custom photography	Half-day or full-day shoot at the clinic once it's open. Interior, team, intake space.	Quoted on request

10 · What Phase 1 returns

The math, three ways.
Conservative is the floor.

We don't promise the stretch case. We deliver the conservative case and let the other two happen on their own. Toggle to see how each scenario flows through the funnel.

Important context: these numbers reflect what the website + GBP + organic search contribute on their own. Your CATA bus campaign, physicians arriving with their own patient lists, word-of-mouth referrals, and walk-ins from the downtown bus-station location are additional on top — and likely larger in your first 6 months than what the site contributes by itself. The website is the multiplier, not the engine.

Reachable searches

~30

Lansing-metro MAT-intent searches we can win, per month, by Month 6–9.

Visits to NewLeaf

~12

Click-through from organic + Google Maps, monthly.

Inquiries

Form submits + phone calls, monthly.

Consults booked

Roughly 60–75% of inquiries convert to a consult.

Enrolled patients

New patients/month from organic + Google Maps alone.

Year 1 organic revenue

$11,200

Cumulative revenue earned from website-driven patients across Year 1 (accounts for 3-month ramp before Google indexing). Bus campaign + physician patient lists + walk-ins add on top.

Payback period

~14 mo

From organic alone. Combined with bus campaign + practice growth, payback compresses to Year 1.

Year 2 organic revenue

$38,400

Full year of steady-state acquisition + treatment-course revenue. Year 2 doesn't require additional Phase 1 investment.

Assumptions — showing the math. Source data: Lansing-metro hyperlocal search-volume pull (May 21, 2026), industry SUD-outpatient conversion benchmarks (3–5% visitor-to-enrollment), and your own stated Medicaid reimbursement ($200–300 per visit, monthly visits = $400/month recurring per patient). Ramp: Months 1–3 = no patients (Google indexes a new medical site over ~90 days); Months 4–6 = ramp; Months 7–12 = steady state. Treatment course: 8 months average. Conservative case assumes ~1 new patient/mo from organic at steady state. Likely case assumes ~3 (matches the SOW's $25–50K range). Stretch case assumes ~5 if Map Pack top-3 + content all hit on schedule. Real numbers vary; we report monthly so the model stays honest. These are the website's standalone contribution — not your total practice growth (which includes bus campaign + physician patient lists + walk-ins + referrals).

11 · The road past Phase 1

Where this goes —
without asking you to commit today.

We share these so the partnership feels like a beginning, not a transaction. You are not signing up for them now.

Month 2 → 4

Operations — CRM + email/SMS marketing

Creative Partner CRM (our HIPAA-aware platform), an intake-flow automation built around your clinical process, lead-nurture sequences for warm-but-not-yet-ready inquiries, and email + SMS marketing for active and past patients. Frees your front desk for the calls that need a human.

Coming next week: You'll receive a dedicated proposal for the CRM and marketing operations layer within 7 days. Separate decision, separate timeline, separate price — so the website choice today isn't tangled up with the operations choice.

Month 5+

Growth — Google Ads, post-LegitScript

Once LegitScript certification clears, paid acquisition becomes the highest-ROI channel for MAT clinics. We've built the campaign architecture before; we know the compliance pitfalls; we don't shortcut the gate.

The gate: LegitScript application starts in Month 1–2, review takes Month 3–4, ads launch Month 5–6. The wait is the protection. We don't run unauthorized ads.

When you're ready

Future locations — Jackson is next

You mentioned Jackson as your next location. The patterns, systems, content templates, brand voice work, and search foundation we build for NewLeaf Lansing become the launch kit for every location after — brand voice established once, service-area architecture already proven, compliance language already attorney-reviewed, design system already dialed in.

The promise: Subsequent locations launch faster and cheaper than the first. We'll scope and quote Jackson when you've signed the lease and the timing makes sense — not a year in advance when neither of us has enough information to put a number on it honestly.

12 · Investment & terms

Phase 1, all-in.
No surprises after signature.

$12,000.00

What this includes

All three tracks (Website, Content, Google Business Profile), the 20-page build + 12-city service-area system on your chosen platform (Wix Studio or Webflow), six calendar weeks of work, soft launch in two weeks, and 30 days of post-launch optimization. One price, paid across three milestones.

What it does not include: the optional Business Listings & Data Aggregator Add-on (separate $1,450 decision, detailed below), Phase 2 (CRM + marketing, quoted separately next week), Phase 3 (Google Ads, future proposal), legal review (you engage your own attorney), third-party software licenses you'll own directly.

Itemized by Track

Track A · Website Wix Studio or Webflow build, 20 pages + 12-city service-area system, responsive, analytics, SEO technical, forms, QR codes

$6,000
Track B · Content & voice All pages of copy + 12-city service-area content + brand voice guide + people-first language audit

$4,500
Track C · Google Business Profile Setup, photo direction, review playbook, Q&A monitoring

$1,500
Total — Phase 1

$12,000

Payment schedule

On signature Deposit · unlocks kickoff $4,000
Soft launch Week 2 · on go-live of 5 priority pages $4,000
Full launch Week 6 · site fully live $4,000

Timeline

Week 1 Discovery, brand voice, sitemap
Week 2 Soft launch: coming soon + 5 priority pages + intake form + QR codes
Week 3–5 Remaining 16 pages built, all content + on-page SEO complete
Week 6 Full launch + GBP go-live — before bus campaign

Pricing held for 30 days from proposal date. Includes two rounds of revision per deliverable; additional rounds billed at $185/hr. All deliverables are NewLeaf's property at project close. The CATA bus campaign launching July 1, 2026 is the immovable deadline driving the timeline.

Optional add-on — Business Listings & Data Aggregator Service

Big Four Data Aggregator submission	Submits NewLeaf to the four large data aggregators (Foursquare, Data Axle, Neustar/Localeze) that downstream-publish to 200+ sites across the internet. One-time cleanup + submission.	$250
Comprehensive Listings Plan	Exhaustive cleanup on the major business profile platforms (Apple, Bing, Google, Yelp, Better Business Bureau, Foursquare, Yellow Pages, and more) PLUS 70 general listings + 10 industry/regional listings — healthcare-specific (Healthgrades, Vitals, Psychology Today) and Lansing-regional directories.	$1,200
Add-on total	Separate decision — can be added at signature or any time during Phase 1.	$1,450

Why it matters: business-listing consistency is one of the top three local-search ranking factors per Google's own local algorithm guidance. The Big Four aggregators alone propagate to 200+ downstream sites — faster authority signal than building each citation manually.

13 · The ask

One reply.
One kickoff call.
We begin.

That's the entire decision. Everything in this document was built so the answer to this page is easy — whether it's yes today, yes after a question, or "let's talk Tuesday."

I'm ready — send the agreement Questions first? Let's talk

The week after you say yes.

Day 1 Kickoff call scheduled (60 min). Discovery questionnaire in your inbox.
Day 3 Brand voice workshop. We listen more than we talk.
Day 5 Initial sitemap & design moodboard for review.
Day 7 Soft-launch build begins. Phase 2 proposal arrives separately.

Appendix A · Methodology

How we sequence the work.

We build in a fixed order because the order matters. Reversing it — doing SEO before conversion, or paid traffic before organic foundation — is the most common reason agency engagements underperform. Here's the discipline.

First

Conversion before anything else

A site that turns 3 of every 100 visitors into inquiries is worth more than a site that gets twice the traffic and turns only 1 of 100. We get the page structure, the calls-to-action, and the patient flow right before we send traffic at it.

Then

Google ranking, then traffic

Technical foundation, content architecture, and local schema all come after the site is built to receive the people we'll send. Ranking a leaky page is wasted effort.

Last

AI search optimization & paid

Getting cited by ChatGPT, Perplexity, and Google AI Overviews (and running paid ads, when LegitScript clears) are multipliers, not foundations. We never start here, and we never skip what comes before.

The audit trail

Every decision in this build is documented — the brief, the alternatives we considered, the call we made, and why. Six months from now if a result looks off, we can show you the rationale and adjust. No black boxes.

Before launch — your legal review

We are not attorneys. We do not provide legal advice, compliance certifications, or sign-off on whether your site meets regulatory requirements. Legal review is your responsibility, on your timeline, with counsel of your choosing.

What we WILL do

Build to known HIPAA, ADA, and addiction-treatment marketing best practices
Configure analytics + form tracking to minimize PHI-leakage risk
Use people-first language and avoid marketing claims that create regulatory risk
Provide your attorney a complete review package — every form, every tracker, every page of copy

What we STRONGLY recommend

Engage an attorney to review for federal 42 CFR Part 2, SAMHSA marketing guidance, Michigan addiction-treatment rules, and HIPAA tracking compliance
Note: your existing healthcare attorney for Safe Haven may not specialize in addiction-treatment marketing — different regulatory regime
If you need a referral, we can recommend qualified treatment-marketing counsel
Typical cost: $500–2,500 depending on counsel choice. Paid directly to your attorney.

Appendix B · Questions, answered

Things you'd ask if we were sitting across from you.

Can you actually have the site live before the bus campaign launches July 1?

Yes — that's why we structured Phase 1 as a soft launch in two weeks (coming soon + 5 priority pages + intake form + QR codes) and a full launch over the following four weeks. Soft launch gives the bus campaign somewhere to send people from day one; full launch hits before the campaign matures. The two-week target is the hard one; we lock it in at signature.

What if I'm not happy with the work mid-build?

Every milestone has a checkpoint review before we move forward. If something's not landing, we course-correct before the next phase — not after launch. The deposit is non-refundable; the soft-launch and full-launch payments are not paid until you sign off. That's how we keep skin in the game on our side.

Do you do work for our competitors?

No. We sign a Lansing-metro MAT exclusivity for the duration of this engagement and twelve months after. You're not paying for a playbook we'll hand to the clinic down the road.

Who actually does the work? Is anything outsourced?

You work with the owner directly — one point of contact for every decision, every deliverable, every question. We pair that direct relationship with research-grade data, structured frameworks, and modern tooling to produce output most agencies can't match at any price point. Project management, design direction, content strategy, and client communication all stay with us — not handed off to account managers or anonymous contractors.

What's the difference between this and building it on Wix or Webflow ourselves?

A DIY build on either platform gets you a presence in a weekend. It does not get you found on Google, doesn't speak to MAT-seekers in their language, doesn't pass HIPAA review of its tracking, doesn't carry treatment-marketing compliance signals, and won't be ready before your bus campaign launches. You can absolutely DIY — it just won't move patients through your door before July 1. This proposal is for the version that does.

What happens if my EHR (BHave) isn't ready by launch?

The intake form launches with name + phone + email only (the HIPAA-safe minimum). When BHave or your chosen EHR is ready, we swap in the full intake flow with a text/email auto-response that sends patients the EHR's secure form. No PHI flows through the website itself either way.

What happens if LegitScript takes longer than expected?

The Phase 1 ROI projections in this document assume zero paid traffic. LegitScript timing only affects Phase 3. If it slips, the foundation we build here keeps compounding through organic search, GBP, the bus campaign, and word of mouth — you're not stuck.

Can my attorney review the contract before I sign?

Of course. The full agreement accompanies this proposal — happy to redline with your counsel. The 30-day pricing hold gives you time to do it properly without pressure.

What's the one thing most likely to make this fail?

Honest answer: your time. The brand voice and content accuracy require you in the room for kickoff, brand workshop, and content review. We've designed the engagement so this is roughly 6 hours of your time across six weeks. If you can't give us that, we should not work together — the site will sound like every other clinic.

What about cross-marketing with my other businesses (Safe Haven, Haven Home Care)?

You drew a clean line in our meeting: NewLeaf is a deliberately separate brand. We respect that completely. NewLeaf's site, voice, branding, and audience targeting are independent from your geriatric care lines. Nothing on the NewLeaf site references your other businesses without your explicit say-so.

Building NewLeaf's digital front door with the same care you bring every patient.